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About Westridge Publishing

Westridge Publishing was established in 1996 and is exclusively focused on publishing and selling books and other electronic and print media for both the senior consumer market and the senior living and health care industries.

The long run strategic mission of Westridge Publishing is to offer professionals in the senior housing and health care industries a complete portfolio of  relevant industry publications and products.

Westridge has published Industry bestsellers including Assisted Living 2000, Assisted Living Strategies for Changing Markets and Independent Living and CCRCs all written by nationally recognized author Jim Moore. 

Jim Moore's latest book

Independent Living and CCRCs

Survival, Success & Profitability Strategies for Not-for-Profit Sponsors and For-Profit Owner-Operators

Learn more about this title

Buy Jim Moore's Latest Book

New Additions to our Resources for Success listing

Marketing Senior Housing  by Janis Ehlers

This book is perfect for anyone trying to pave the way to marketing success within the senior housing industry.  It's packed with practical, proven strategies and offers a wealth of tools and techniques.

Those new to the senior housing industry will find tips to understand the marketing of communities to consumers, families and referral resou4rces, and the how's and why's of their implementation.

A few of the many topics include:

  • Developing a marketing budget
  • Understanding marketing research
  • Writing a marketing plan
  • Using advertising to gain market share
  • Generating effective public relations
  • Taking advantage of Internet opportunities and social media
  • Building referrals and networking

From independent and assisted living to continuing care retirement communities, Marketing Senior Housing will provide you with the information you need to tackle the marketing efforts of your community.

Janis R. Ehlers is a marketing consultant who has been on the front lines marketing communities to consumers from their start-up to repositioning .  She brings first hand experience working nationwide and is well regarded as a consultant, speaker and author.

purchase Marketing Senior Housing

Westridge Publishing is pleased to partner with Senior Living University to offer our customers the award-winning training and certification programs that have been recognized by the assisted living community for setting the standard for assisted living training.

Recognized as setting the standard in excellence in assisted living and professional certification.
 

More info

 

Recently added Products from Senior Living University

Other Training and Certification Products available from Senior Living University

 

Other publications available for purchase:

 

Today, maintaining and protecting your market amid fierce competition and

rapid‐fire industry change requires solving complex issues.

It’s a time where no one’s future is assured. If marketing planning falters, an

occupancy goal that looked like a sure thing can suddenly become a pipe dream.

If marketing execution is incorrect, full occupancy can turn into vacancies

overnight.

 

Inside Advice on Marketing Senior Housing—The 15 Critical Components of

Success gives you the insights, information, and tools to achieve and maintain

occupancy success. It shows you how to create a marketing program that is

integrated and all encompassing, that embraces the right strategy, reaches the

right people, and evolves in response to marketplace changes.

 

When combined with MDS' Strategic Marketing Situation and Operations

Analysis, this textbook provides a complete blueprint for realizing your full

financial potential.

 

For $295 you receive the textbook and the Marketing Plan Template and

Template Instructions and Action Steps furnished on CD. Price includes all sales

tax, UPS Ground shipping, and handling charges. Don’t take a chance with your

occupancy during these challenging times. Visit www.signuminc.com to order your

copy today.
 
 
 

Assisted Living Strategies for Changing Markets; How For-Profits and Not-for-Profits Can Still Prosper While Serving Seniors by Jim Moore

 

Assisted Living's Future Is Not What It Used To Be!"

Jim Moore's Book, Assisted Living Strategies For Changing Markets - Tells you Why...

and What you can do about it

 

ORDER NOW

 

 

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