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Westridge Publishing A Division of Moore Diversified Services, Inc. "Information Worth Asking For"
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Your Premiere Source of Information
on the
Senior's Housing & Health Care Markets
Resources for Success
Your Premiere Source of Information on the Senior's Housing & Health Care Markets
Resources for Success
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Strategy Bulletins Publications by Subject
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Featured Product - March 2012
Crisis Communications for Assisted Living Senior Living University Training Products
The Crisis Communications for Assisted Living certificate course helps managers reduce negative publicity and its long-term effects on the community. Learn to identify the warning signs of a media crisis and explore various alternatives for an effective response. Tools to develop a preparedness plan for the future are provided. Individual Certification Program includes manual, exam and certificate with 10 CEUs upon successful completion (85% or better) of the open-book exam. Manual and extra exams available separately as well. Purchase Crisis Communications for Assisted Living
About Westridge Publishing Westridge Publishing was established in 1996 and is exclusively focused on publishing and selling books and other electronic and print media for both the senior consumer market and the senior living and health care industries. The long run strategic mission of Westridge Publishing is to offer professionals in the senior housing and health care industries a complete portfolio of relevant industry publications and products. Westridge has published Industry bestsellers including Assisted Living 2000, Assisted Living Strategies for Changing Markets and Independent Living and CCRCs all written by nationally recognized author Jim Moore.
New Additions to our Resources for Success listing Marketing Senior Housing by Janis Ehlers
This book is perfect for anyone trying to pave the way to marketing success within the senior housing industry. It's packed with practical, proven strategies and offers a wealth of tools and techniques. Those new to the senior housing industry will find tips to understand the marketing of communities to consumers, families and referral resou4rces, and the how's and why's of their implementation. A few of the many topics include:
From independent and assisted living to continuing care retirement communities, Marketing Senior Housing will provide you with the information you need to tackle the marketing efforts of your community. Janis R. Ehlers is a marketing consultant who has been on the front lines marketing communities to consumers from their start-up to repositioning . She brings first hand experience working nationwide and is well regarded as a consultant, speaker and author. purchase Marketing Senior Housing Westridge Publishing is pleased to partner with Senior Living University to offer our customers the award-winning training and certification programs that have been recognized by the assisted living community for setting the standard for assisted living training.
Recognized as setting the standard in excellence in assisted
living and professional certification.
Recently added Products from Senior Living University Other Training and Certification Products available from Senior Living University
Other publications available for purchase:
"Hilarious" - "Immensely Moving"- "Vibrant and Vivacious"
The questions start as soon as you know that Young@Heart is about a group
of singing senior citizens as they prepare for and then perform a concert with a
repertoire consisting of songs by the likes of Coldplay, Sonic Youth, and James
Brown. Can this premise, basically a novelty, sustain itself for nearly two
hours? Will the director give in to the temptation to make it schmaltzy and
sentimental? Will we be laughing at these oldsters, or with them? The answers:
yes, no, and a little of both. Directed by British filmmaker Stephen Walker, the
2007 film takes place primarily in Northampton, MA, home to the Young@Heart
chorus, whose average age is 80. Most readily admit to preferring classical and
musicals to the pop and rock given to them by music director Bob Cilman, and
some of the tunes--Sonic Youth’s "Schizophrenia," Allen Toussaint's "Yes We Can
Can" (once a hit for the Pointer Sisters), and Brown's "I Got You (I Feel
Good)"--prove especially vexing. But the singers' good natures and determination
to master the material over some six weeks of rehearsals carry the day. Most of
all, while they thoroughly enjoy themselves, it's no joke to them, and thus not
to us, either. Of course, folks this age are bound to have health issues;
indeed, the specter of death hangs over the scene like a banshee, occasionally
making itself right at home. But the chorus members' insistence on carrying on
in the wake of tragedy makes for a climactic concert that's moving and
powerful--Fred Knittle, who had withdrawn from the group due to heart issues but
whose beautiful bass voice remains intact, returns for this one show to deliver
a version of Coldplay's "Fix You" that will bring a tear to the eye of the most
flint-hearted cynic. Mixed in along the way are the group's "videos" of songs
like the Ramones' "I Wanna Be Sedated" and David Bowie's "Golden Years"; bonus
features include deleted scenes and a brief featurette about Young@Heart's gig
in Los Angeles. --Sam Graham Get ready to rock out with the most entertaining "golden oldies" you will ever meet, a fun-loving senior citizen’s choir called Young@Heart. To prepare for a show in their hometown that is only weeks away, the lovable seniors must learn a slate of new songs, ranging from James Brown to Coldplay. The chorus’ tireless musical director leads the group through a series of hilariously chaotic rehearsals, proving that hard rock can be hard work — especially when you’re hard of hearing! Climaxing in a triumphant performance that will leave you cheering, their inspiring story celebrates the unbreakable bonds of friendship and the life-affirming power of music! DVD; $14.95
Assisted Living's Future Is Not What It Used To Be!" Jim Moore's Book, Assisted Living Strategies For Changing Markets - Tells you Why... and What you can do about it
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Home | Jim Moore | Senior Living University | NIC | Contact Us ©2009 Westridge Publishing. All Rights Reserved
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Assisted Living
Strategies for Changing Markets; How For-Profits and Not-for-Profits Can Still
Prosper While Serving Seniors
by Jim Moore