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Marketing Senior Housing

by Janis Ehlers

This book is perfect for anyone trying to pave the way to marketing success within the senior housing industry. It's packed with practical, proven strategies and offers a wealth of tools and techniques.

Those new to the senior housing industry will find tips to understand the marketing of communities to consumers, families and referral resou4rces, and the how's and why's of their implementation.

A few of the many topics include:

Developing a marketing budget
Understanding marketing research
Writing a marketing plan
Using advertising to gain market share
Generating effective public relations
Taking advantage of Internet opportunities and social media
Building referrals and networking

From independent and assisted living to continuing care retirement communities, Marketing Senior Housing will provide you with the information you need to tackle the marketing efforts of your community.

Janis R. Ehlers is a marketing consultant who has been on the front lines marketing communities to consumers from their start-up to repositioning . She brings first hand experience working nationwide and is well regarded as a consultant, speaker and author.

$35.49 | 2010 | 196 pages

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