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Westridge Publishing A Division of Moore Diversified Services, Inc. "Information Worth Asking For"
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Your Premiere Source of Information
on the
Senior's Housing & Health Care Markets
Resources for Success
Your Premiere Source of Information on the Senior's Housing & Health Care Markets
Resources for Success
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Strategy Bulletins Publications by Subject
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Sales & Marketing Certification Programs Sales & Marketing Training Products Both certification programs come complete with manuals, exam and a certificate that is awarded upon successful completion of the course (85% or higher on the exam). Participants earn 20 CEUs for completing each level of the Sales and Marketing programs. Individual manuals available for purchase.
Sales & Marketing Certification - Level One This program offers comprehensive training for assisted living marketing and sales. The self-study course includes two manuals: The Sales Manual for Assisted Living and The Assisted Living Marketing Plan. View Table of Contents for Sales & Marketing Certification Level One (,pdf file)
Cost $300.00
Sales & Marketing Certification - Level Two
Level 2 of
the Sales and Marketing program is designed to maximize the marketing and
sales function within the senior living community. It consists of two
manuals: Networking with Professionals and Family Members
and Advertising, Public Relations, and Marketing Materials.
Cost $300.00
Assisted Living Marketing Plan Manual This manual shares implementation timelines and strategies for positioning the community and developing its niche. It also includes checklists, worksheets and other tools to maximize results from lead generation to sales. Marketing professionals in assisted living will learn about marketing plans and how to write their own, marketplace research, referrals, sales planning and lead management. This manual is also part of the Sales and Marketing Level 1 course. Cost $135.00
Advertising, Public Relations and Marketing Manual This manual provides an overview of strategies and techniques that can be adapted to the marketing program. An essential guide for marketing professionals in assisted living, it covers understanding your target audience; positioning; marketing materials; advertising and public relations strategies and techniques; and budgeting to maximize marketing dollars. This manual is also part of the Sales and Marketing Level 2 course. Cost $135.00
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